What is the meaning of Automatic Content Recognition (ACR)?

Viewership data is an important thing for channel owners and for the developers of a program. Now, there is a specific technology that is used to gather TV viewership data known as Automatic Content Recognition also known as ACR and this guide will make sure that you have all the basic information that you need related to this technology. 

Understanding the meaning of Automatic Content Recognition (ACR) 

Automatic Content Recognition is an essential technology which is used to gather data from any user with the assistance of an internet-enabled TV or a Smart TV. This data is used to create TV viewership data and is collected automatically without the input of the user. This is the main reason why the data collected is more accurate and provides greater depth as compared to the data that is offered by the user. ACR is used to gather different categories of data including geolocation, user pathways and viewing history.

Typically, these televisions opt to provide an overall viewership data set to demand-side platforms (DSPs), which utilize this data to deliver advertisements to those viewers who are most likely to watch, interact with, and ultimately make a purchase.

What is the use of Automatic Content Recognition (ACR)?

Now that you know What Is Acr In It, it is also important for you to know about the use of this technology. 

ACR is particularly used by advertisers to know about their target audiences; however, it is also used to see the performance of their advertisements and whether they are picked by people or not. Advertisers partner up with a DSP to strategically plan their campaign, run it and get user data reports. On the other hand, a DSP works with a well-known data provider. 

Once advertisers have this information, they can determine their audience for advertisements as they know who is actually sitting and watching the advertisement for a particular duration. This technology is highly useful for advertisers planning their campaigns and determining how they can increase the reach of their advertisements. 

In conclusion, Automatic Content Recognition or ACR is a very crucial technology which gathers granular data and real-time user information to assist companies in making accurate decisions. ACR ensures that advertisers are informed on the user data and this user data makes their task easier. We hope that you have understood all the information that we have shared here related to ACR, what is on the Acr and its use.