Sezzle Inc., a leader in the Pay in 4 industry, today announces that it will be participating in the second-annual nationwide Pink Friday small business shopping experience, on November 19.
Created by The Boutique Hub, Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst. The goal on November 19 is to celebrate the businesses that are the backbone of our local communities.
"Small businesses took a massive hit last year," says Ashley Alderson, Founder and CEO of The Boutique Hub. "The amount of small businesses that closed last year is monumental, and the trickle-down of that has a devastating impact on communities around the country. If a business didn't close last year, they're now faced with employment issues, inflation, immense supply issues, and a hefty increase in shipping costs. Now, more than ever, it's our duty to support those businesses that are the heart of our communities and local economies."
Pink Friday is positioned the week prior to Black Friday to ensure that small businesses are given the first opportunity to help shoppers in their quest for holiday gifts. These businesses are usually overshadowed by their big-box counterparts and deserve their own weekend to shine. "We want shoppers to look at small businesses first for their holiday needs, then go spend the rest of their holiday budgets with big-box stores, if needed," says Alderson.
The official Pink Friday website lists all the ways consumers can shop, including an interactive map of participating stores, and various gift guides that will help consumers navigate the best gifts for everyone on their list. People can also follow the #ShopSmallFirst hashtag on social media. Any small business can participate in Pink Friday and can find out more by visiting www.theboutiquehub.com/pinkfriday.
"There are over 44,000 retailers that use Sezzle, many of which are small businesses. It is integral to our company ethos that we support these small businesses and don't leave them behind when it comes to marketing initiatives. Boutique Hub's Pink Friday initiative is a great way to promote shopping at small businesses and support local economies," said Sezzle Chief Revenue Officer, Veronica Katz.
About Sezzle Inc.
Sezzle's payment platform increases the purchasing power for millions of Active Consumers by offering interest-free installment plans at online stores and select in-store locations. When consumers apply, approval is instant, and their credit scores are not impacted, unless the consumer elects to opt-in to a credit building feature, called Sezzle Up.
This increase in purchasing power for consumers leads to increased sales and basket sizes for the more than 44,000 Active Merchants that offer Sezzle.
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